"Postawy etnocentryczne starszych konsumentów wobec produktów spożywczych"
PBN-AR
Instytucja
Akademia Leona Koźmińskiego w Warszawie
Informacje podstawowe
Główny język publikacji
PL
Czasopismo
MARKETING I RYNEK
ISSN
1231-7853
EISSN
Wydawca
DOI
URL
Rok publikacji
2014
Numer zeszytu
6
Strony od-do
17-31
Numer tomu
Identyfikator DOI
Liczba arkuszy
0,860000
Autorzy
Streszczenia
Język
PL
Treść
In the literature on consumer ethnocentrism it is often assumed than elderly consumers, due to their conservatism, are more ethnocentric than younger ones. This assumption is based on rather mixed and confusing empirical evidence. To challenge this assumption, the authors of this paper conducted survey to investigate the ethnocentrism level of two age groups in regards to food products. The results of the study revealed that elderly consumers' ethnocentrism is insignificantly higher than younger ones, and that the chronological age- at least in the broadly defined food products category- indicates rather weak correlation with ethnocentrism level. (original abstract)
Inne
System-identifier
18120