"Are elderly consumer more ethnocentric? Attitudes towards Polish and ‘foreign’ food products"
PBN-AR
Instytucja
Akademia Leona Koźmińskiego w Warszawie
Informacje podstawowe
Główny język publikacji
EN
Czasopismo
JOURNAL OF ECONOMICS AND MANAGEMENT
ISSN
1732-1948
EISSN
Wydawca
DOI
URL
Rok publikacji
2016
Numer zeszytu
Vol. 23 (1)
Strony od-do
91-107
Numer tomu
Vol. 23 (1)
Identyfikator DOI
Liczba arkuszy
1,12
Autorzy
(liczba autorów: 3)
Pozostali autorzy
+ 1
Słowa kluczowe
EN
consumer ethnocentrism
consumer characteristics
food products
Streszczenia
Język
EN
Treść
The aim of this paper is to analyze the consumer ethnocentrism towards food products. The results of the study suggest that the relationship between the level of consumer ethnocentrism and consumer demographics is weak. Gender and income were found not to affect the level of ethnocentrism, while the influence of age was weak. In general, ethnocentrism towards food products was not found to be weak, although it showed tendency to grow with consumer’s age.
Inne
System-identifier
22240