Methodical principles for the definition of market knowledge perspectives of a machine-building enterprise
PBN-AR
Instytucja
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Książka
Tytuł książki
Innovative management: theoretical, methodical, and applied grounds. 1st edition
Data publikacji
2018
ISBN
9788090621015
Wydawca
Prague Institute for Qualification Enhancement
Publikacja
Główny język publikacji
en
Tytuł rozdziału
Methodical principles for the definition of market knowledge perspectives of a machine-building enterprise
Rok publikacji
2018
Strony (od-do)
200-212
Numer rozdziału
Identyfikator DOI
Liczba arkuszy
0.69
Hasło encyklopedyczne
Słowa kluczowe
en
knowledge management
marketing knowledge
market knowledge perspectives
quantitative assessment
machine-building enterprise
Streszczenia
Język
en
Treść
Summarizing mentioned above we can make following conclusions: - the methodical approach to definition of market perspectives of the machine-building enterprise knowledge was proposed. It is based on the author’s interpretation of SWOT-analysis and allows to quantify projects of knowledge-oriented development; - a table of decisions was proposed. Recommendations for selection the best options and projects of knowledge-oriented development on its basis were developed; - practical testing of the developed methodical approach for per-spective directions of the knowledge-oriented development of the ma-chine-building complex of Ukraine was carried out. The analysis of one of the enterprises of Sumy region, LLC «Technohim», which manufac-tures machinery and equipment for the chemical industry, was carried out; - a methodical approach to the refined multicriteria assessment of selected projects of knowledge oriented development was proposed; - the proposed methodological approaches provide the opportunity of quantitative assessment of market opportunities and threats, as well as the chances of market success of a specific project of enterprise’s knowledge-oriented development. They also assist to determine activi-ty aspects of the analyzed company requiring attention to increase their chances to market success.
Cechy publikacji
discipline:Ekonomia
discipline:Nauki o zarządzaniu – dziedzina nauk ekonomicznych
discipline:Economics
discipline:Management – field of economics
Chapter in a book
Rozdział w książce
Inne
System-identifier
PBN-R:868931