Exhibition activity as a tool to promote the industrial enterprise
PBN-AR
Instytucja
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Informacje podstawowe
Główny język publikacji
en
Czasopismo
International Marketing and Management of Innovation
ISSN
EISSN
2451-1668
Wydawca
Management Department of University of Bielsko-Biala
DOI
Rok publikacji
2019
Numer zeszytu
1
Strony od-do
Numer tomu
4
Identyfikator DOI
Liczba arkuszy
0.59
Słowa kluczowe
en
exhibition activity
PR
promotion of the industrial enterprise
exhibition materials
management of the exhibition activity
Streszczenia
Język
en
Treść
The article suggests the approach to manage exhibition activity at the industrial enterprise, works out the sequence and essence of the management procedures, and their information provision. According to the author’s approach, the exhibition activity of the industrial enterprise is analyzed by the example of “Kerameya” Ltd. in the system: goals of participation, peculiarities of exhibitions, the main achieved results, the efficiency of participation. The efficiency to use the exhibition stand, advertising and handout materials to form the image and to promote the industrial enterprise at the market, is proved by the example of “Kerameya” Ltd. The obtained results deepen theoretical and methodological bases to manage the exhibition activity of the industrial enterprises in the part to investigate the approaches to formalize its regulation procedures.
Cechy publikacji
discipline:Ekonomia
discipline:Nauki o zarządzaniu – dziedzina nauk ekonomicznych
discipline:Economics
discipline:Management – field of economics
Original article
Original article presents the results of original research or experiment.
Oryginalny artykuł naukowy
Oryginalny artykuł naukowy przedstawia rezultaty oryginalnych badań naukowych lub eksperymentu.
Inne
System-identifier
PBN-R:918853