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  • Tytuł artykułu:
    SOCIAL MEDIA EVALUATION METRICS
  • Opublikowany w czasopiśmie:
  • Rocznik 2016,  tom 7,  numer 1
  • 131-142
  • Oryginalny artykuł naukowy
  • angielski
  • article-125c74d2-400b-47d9-b03b-1ab8c8c312cb
  • bwmeta1.element.desklight-9f8bf199-41ef-4e7b-b26a-7e9598136f5d
  • 23.07.2017 13:25:19
  • Ronalds Skulme [1]
  • Valērijs Praude [1]
  • [1] University of Latvia
  • Brak afiliacji
Nie znaleziono publikacji cytujących ten artykuł
  1. Abubakar, H. L. (2011). An Evaluation of a Company’s Resources and Capabilities; Achieving and Sustaining Competitive Advantage. Journal of Management Research and Development, 2(1).
  2. Central Statistics Bureau of Latvia. Purposes for Internet Usage by Individuals at the Beginning of the Year (%). Retrieved from: http://data.csb.gov.lv/px web/lv/zin/zin__datoriz__ikt_ms/ITM0060.px/?rxid=a3d523b3-1982-4ce5-909 d-559f97cbd54d.
  3. Chaudhry, S. R., & Abdur M. (2015). Religious Commitment and Muslim Consumers: a Model to Study the Consumer Decision Making Process. In Proceedings of the 2010 Academy of Marketing Science (Ams) Annual Conference.
  4. Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburgh, C., Sarrazin, H., Sands, G., & Westergren, M. (2012). The Social Economy: Unlocking Value and Productivity Through Social echnologies. Retrieved from http://www.mckinse y.com/insights/high_tech_telecoms_internet/the_social_economy.
  5. Cvijikj, I. P, Spiegler, E. D., & Michahelles, F. (2013). Framework for Social Media Brand Presence. Social Network Analysis and Mining, 3(4). DOI:10.1007/s13278-013-0131-y.
  6. Donna, L., & Hoffman, F. M. (2010). Can You Measure the ROI of Your Social Media Marketing. MITSloan Management Review, 52(1).
  7. European Comission. (2003). What is an SME? Retrieved from: http://ec.europa. eu/enterprise/policies/sme/facts-figures-analysis/sme-definition/index_en.htm
  8. Hassan, S., Nadzim, S. Z. A., & Shiratuddin, N. (2014). Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia – Social and Behavioral Sciences, 172(2105). DOI: http://dx.doi.org/10.1016/j.sbspro. 2015.01.363.
  9. Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenge and Lucre of Social Media. Business Horizons, 53(1).
  10. Kelley, K., Clark, B., Brown, V., & Sitzia, J. (2003). Good Practice in the Conduct and Reporting of Survey Research. International Journal for Quality in Health Care, 15(3). DOI: http://dx.doi.org/10.1093/intqhc/mzg031.
  11. Murdough, C. (2009). Social Media Measurement: It's Not Impossible. Journal of Interactive Advertising, 10 (1) DOI: http://dx.doi.org/10.1080/15252019 .2009.10722165.
  12. Saleem, M. (2008). Social Media Marketing ROI – Metrics And Analysis. Retrieved from http://searchengineland.com/social-media-marketing-roi-metrics-and-analysis-14630.
  13. Samson, A., & Voyer, B. G. (2014). Emergency Purchasing Situations: Implications for Consumer Decision-making. Journal of Economic Psychology, 44(10). http://dx.doi.org/10.1016/j.joep.2014.05.004.
  14. Statista. (2014). Number of Monthly Active Facebook Users Worldwide 2008 – 2014. Retrieved from http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/.
  15. Taylor, S. J., & Bogdan, R. (1998). Introduction to Qualitative Research Methods. Wiley.
  16. Woodcock, N, & Green, A. (2010). Social CRM as a Business Strategy, The Customer Framework. Retrieved from http://customframework.com.
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